ALEO | Bot Busters - Zero Knowledge Proof Chat Game
Aleo’s “Zpass” or Zero Knowledge Proof is a novel technology that makes it easier and safer to share your data online. Built on the Aleo blockchain, our solution prioritizes user privacy and data security using advanced zero-knowledge (ZK) cryptography to enable decentralized identity verification.
We also worked closely to ensure KYC and other compliance were up to par with requirements for the game mechanics and redemption.
To illustrate this in a way that consumers can understand, we built a chat bot game. The trailer says it all…
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BORED APE YACHT CLUB | Website Redesign
Yuga’s property Bored Ape Yacht Club was still rocking it’s original design and functionality in 2023. I lead the internal teams as well as the partnership efforts with French interactive production studio, Make Me Pulse, to fully update the front end of the site while updating wallet functionality for the Members Only section. XFN needs were also incorporated to include larger initiatives within the universe of Apes such as Made By Apes, centralizing all collections, and futur-proofing un-executed initiatives.
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BASE 2024 | Coinbase
Multiple initiatives over the first half of 2024 are represented below. Each image represents an engagement with the community, launch of an NFT, and strategic messaging.
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NIKE TRIAL ZONE | Nike Retail
The most digitally-advanced, true-to-sport product trialing experience ever created. A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.
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AIRBNB | Air Cover for Hosts
Updating the product known as Air Cover for Hosts, I worked managed the Creative team and worked with numerous other XFN teams to produce a global release of updated coverage and policies in addition to a reworking of the creative materials to support it. A video and photoshoot supported this release.
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ADIDAS | Wakanda Forever
ADIDAS collaborated with Marvel and legendary costume designer (and Academy Award winner) Ruth Carter to develop both the consumer line of apparel and the in-film character designs. We launched a global campaign celebrating the 2nd film in the series along with an apparel release.
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THE LAST SLICE | Bitcoin Pizza Day "The Last Slice"
The first video game only a developer can win. The only way to win was to cheat. Which was exactly what we wanted devs to do — hack the code with Visual Studio's tools, give themselves superpowers and deliver the legendary Bitcoin Pizza. The game was designed to appear deceptively easy in the style of a simple retro 8-bit arcade game. But anyone playing the Last Slice would face difficult, frustrating, and increasingly absurd obstacles until finally arriving at the final level and realizing the game was impossible to win.
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NIKE | Flyknit Release
The FlyKnit has become one of the leading technological breakthroughs for all categories at Nike. Our concepts were taken from many visits to the archives of Nike's historic and innovative lineage of running shoe design.
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NIKE RUN FREE | Nike Running
Nike Run Free gave the entire running community a chance to dream up the most epic run imaginable, submit it and then campaign for it by running and earning Nike Fuel. Using Hashtags and Nike+ Fuel, the top 10 submissions received votes, revealing a single winner who's dream run came true thanks to Nike.
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GREY POUPON | Society of Good Taste
An amazing FB App that crawled a user's profile to rate them on whether or not they were worthy enough to be a member of the Society of Good Taste. There was a complex matrix of customized responses to an array of expected behaviors including grammar usage, liked pages, and check-ins.
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JELL-O | Pudding Prix
HOW FAST CAN A JELL-O CHOCOLATE PUDDING CUP BE EATEN? WE'VE CHALLENGED FIVE COMPETITIVE EATERS TO FIND OUT. Think you can out pudding the pros? Then show us what you've got. Upload a video to YouTube and post it on our Facebook wall - https://www.facebook.com/Jello
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KRAFT | Baconizer
We took the 4th largest sports website on the internet and turned replicated it's structure with real bacon. View the video to see how we made it. This placement also replaced all content on ESPN and Yahoo's home pages with "baconized" content; changing words and images to Bacon. 20,000 Interactions with the take over and 11.9 million earned media impressions.
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JELL-O | MOOD METER
Using Twitter's API, we tracked happy and sad emoticons and used that info to develop an algorithm that tracked the mood of the Twitterverse. Any time the mood dipped below the average deviation, free pudding was given away to users who tweeted sad emoticons. Sprites + JS Animation + Responsive design in 2011
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KRAFT | Dinner Table Debate
Back when real-time polls and Facebook Apps were cutting edge… Kraft created social media conversations by tabulating real-time voting on a daily question about topics & behavior at the dinner table.
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BK.COM | Hispanic Site Localization
A custom CMS was modified to manage both English and Spanish sites. The entire Spanish site was a mirror of the English site and created from a composite of a separate Spanish site [previously managed by a 3rd party] and the original English site.
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SPORTS HEX | Crispin [CP+B]
Cast sharable hexes on opposing sports teams or players using real practitioners of black magic. Our team went to Miami and Mexico to document ceremonies that were applied to our own digital devices to enable the black arts and their forces to be used at anyone's discretion.
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BELVITA | Breakfast Biscuits
A first in Responsive Design and JS animation for the time, BelVita was launched as part of the Kraft Foods network. This site utilizes responsive design and development, offering the same experience across Desktop, Tablet and Mobile browsers with full animation including Canvas elements for the coffee steam [no flash].
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![SPORTS HEX | Crispin [CP+B]](https://images.squarespace-cdn.com/content/v1/670f07da3535e903623d26ce/1729275788859-ENLZ7KHACA3M2HQONLIJ/SportsHexWeb.jpg)
