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This year's Leave It On The Road journey went to Ireland to raise money for Pancreatic Cancer Research. This is a video I shot in secret and then produced/edited for a talk at Rapha SF.
Conor Brady grew up in Ireland, where his father Bill would leave every August on a two week ride around the country. A ride he called "the big lap." Bill Brady lost his battle with pancreatic cancer in 2013, and Conor never got to share that ride with him. In the summer of 2017, Conor pieced together his father's route from his old maps, and he and the Leave It On The Road crew set out to recreate The Big Lap, riding 1,000 miles in 10 days to raise donations for the Hirshberg Foundation for Pancreatic Cancer.
This is our way of extending possibilities to young creators of color. We’ve teamed up with PENSOLE and The Iovine & Young Academy (founded by Dr. Dre and Jimmy Iovine) to give students the tools to express themselves.
When passion crosses with work, the results are usually pretty fantastic. in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships.
BLACK AMBITION is a set of Prizes to fund bold ideas and companies led by Black and Latinx entrepreneurs.
BLACK AMBITION is reducing barriers to capital, and bridging the wealth gap through entrepreneurship.
BLACK AMBITION provides applicants with resources and access to a network of business leaders.
BLACK AMBITION joins the wave of efforts to open opportunity for Black and Latinx founders.
BLACK AMBITION, these are united stakes.
Led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.
Levi's asked to take over their digital campaign for all things Commuter in the Summer of 2013. We produced 3 films highlighting icons of the "Creative Class" and told a new story of what it means to "Go to Work." Through a very detailed social calendar and large repo of assets, we engaged the community by prompting them to participate and tell their own stories in the same way the key participants we hand selected told theirs. This also prompted the first partnership between VSCO and any brand.
Twitter needed to create video content that would help educate users and increase usage of the platform. Features of Twitter were highlighted individually to show both the what and the way for users. Some were for simple features directed to brand new users, while others launched entirely new products for Twitter.
This year's Leave It On The Road journey went to Ireland to raise money for Pancreatic Cancer Research. This is a video I shot in secret and then produced/edited for a talk at Rapha SF.
Conor Brady grew up in Ireland, where his father Bill would leave every August on a two week ride around the country. A ride he called "the big lap." Bill Brady lost his battle with pancreatic cancer in 2013, and Conor never got to share that ride with him. In the summer of 2017, Conor pieced together his father's route from his old maps, and he and the Leave It On The Road crew set out to recreate The Big Lap, riding 1,000 miles in 10 days to raise donations for the Hirshberg Foundation for Pancreatic Cancer.
A test video for selling new products on Skiingmag.com. Written, shot and edited by me in 5 hours!
Teaser for venues to carry the film in their area.