NIKE TRIAL ZONE | Nike Retail

The most digitally-advanced, true-to-sport product trialing experience ever created.

“The store of the future.”

-Business Insider

THE INSIGHT

Professional athletes have direct access to unparalleled training, performance assessment and product innovation. Everyday athletes trying on shoes were limited to a display wall and a few feet to jump in place, until now.

THE IDEA

Treat everyday athletes like pro athletes.  
A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.

KIT OF PARTS

A scalable platform brings Trial Zone to Nike stores around the globe. Allowing consumers to purchase shoes at the touch of a button with their Nike+ app. 

Installed in New York, Miami, Paris, Beijing