Trial Zone

A player dribbling in front of a large video wall on an indoor court, beside the word BEIJING

The most digitally-advanced,true-to-sport product trialingexperience ever created.

Client: Nike
Project: Trial Zone
Category: Digital / Event

What I did

Program Director

“The store of the future.”

-Business Insider

A Nike store floor with two wireframe basketball player sculptures leaping beneath a ring light

THE INSIGHT

Professional athletes have direct access to unparalleled training, performance assessment and product innovation. Everyday athletes trying on shoes were limited to a display wall and a few feet to jump in place, until now.

THE IDEA

Treat everyday athletes like pro athletes.
A premium service, personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.

KIT OF PARTS

A scalable platform brings Trial Zone to Nike stores around the globe. Allowing consumers to purchase shoes at the touch of a button with their Nike+ app.

Installed in New York, Miami, Paris, Beijing