Midi Health
A two-day Los Angeles capture became three years of brand photography.
I produced the shoot, built the AI post-production methodology, and guided the consent and compensation framework behind Midi Health's digital replicas.
FEATURED WORK
Levi’s Commuter
When passion crosses with work, the results are usually pretty fantastic.
in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships.
Billionaire Blast-off
Mozilla came to us with a simple request: amplify their global Open What You Want campaign with a Q4 activation that connected digital and IRL over a three-month run.
The goal was to create a Gen Z–coded moment that playfully punched up at Big Tech in a way only Firefox can.
QA Bot
I built a portable QA agent that turns in-product bug reports into triaged tickets, a managed backlog, reporter updates, and agent-assisted fixes, all run from Telegram.
The owner picks Codex or Claude and approves anything that ships.
Bored Ape Yacht Club
Yuga’s propertyBored ApeYacht Clubwas still rocking itsoriginal design andfunctionality in 2023.
I led the internal teams as well as the partnership efforts with French interactive production studio, Make Me Pulse, to fully update the front end of the site while updating wallet functionality for the Members Only section.
On Chain Summer II
OCSII was the follow-up to 2023’s initiative of engaging builders and bringing the “next billion users on-chain.”
On Chain Summer was launched with a buildathon and subsequent grants for builders to use Base for their projects.
Black Ambition
Crown + Conquerpartnered with Adidasto launch PharrellWilliams’ newincubator,BlackAmbition,which aims to providea pathway to successfor Black and Latinxentrepreneurs.
To authentically celebrate and inspire the community, we created a manifesto around ingenuity, determination, and resilience.
The Last Slice
The only way to win was to cheat.
Which was exactly what we wanted devs to do, hack the code with Visual Studio's tools, give themselves superpowers and deliver the legendary Bitcoin Pizza. The game was designed to appear deceptively easy in the style of a simple retro 8-bit arcade game.
Wakanda Forever
ADIDAS collaborated with Marvel and legendary costume designer (and Academy Award winner) Ruth Carter to develop both the consumer line of apparel and the in-film character designs.
We launched a global campaign celebrating the 2nd film in the series along with an apparel release.
Wood U
After revolutionizing music and tech, Jimmy Iovine and Dr. Dre are taking on America’s public school system, one step, and pair of shoes, at a time.
Whopper Lust
CP+B's last work for BK, this channel on Direct TV generated over 10,000 hours of collective viewing...
Just to win a whopper. Winner of a Gold Pencil.
Air Cover for Hosts
Updating the product known as Air Cover for Hosts, I managed the Creative team and worked with numerous other XFN teams to produce a global release of updated coverage and policies in addition to a reworking of the creative materials to support it.
A video and photoshoot supported this release.
P.H.R.E.D
A complex mobile app, two people, and a production MVP that would have been nearly impossible to coordinate without the right structure.
This is the operating methodology that made it workable: the stack, the source-of-truth system, the workflow patterns, and an orchestration agent that keeps AI-assisted work connected instead of scattered.