Social

When passion crosses with work, the results are usually pretty fantastic. in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships. 

Led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.

We were lucky enough to fly Bee Walker all the way out to Portland to shoot the Fall Look Book images that would be used for all PR purposes when launching the Fall collection. We're all fans of hers and quickly made friends as well!

HTC's "Uh-Oh" Protection guarantees consumers a replacement phone, no questions asked. Instagram provided an opportunity to bring real-life scenarios into the platform's creative guidelines. The still thumbs converted into the short story as users scrolled through their feed:

Levi's asked to take over their digital campaign for all things Commuter in the Summer of 2013. We produced 3 films highlighting icons of the "Creative Class" and told a new story of what it means to "Go to Work." Through a very detailed social calendar and large repo of assets, we engaged the community by prompting them to participate and tell their own stories in the same way the key participants we hand selected told theirs. This also prompted the first partnership between VSCO and any brand.