Run Free

The #RUNVIKING site on a desktop, tablet and phone: Your top 10 free runs, 16,781 km, over an icy lagoon

Nike Run Free gave the entirerunning community a chance todream up the most epic runimaginable, submit it and thencampaign for it by running andearning Nike Fuel.

Client: Nike
Project: Run Free
Category: Digital

Using Hashtags and Nike+ Fuel, the top 10 submissions received votes, revealing a single winner whose dream run came true thanks to Nike.

What I did

Senior Producer

A hugely complex project, Nike Run Free spanned 13 months from inception to completion, required 5 phases, developed on Nike's CQ5 platform in conjunction with off-platform development [all responsive], Contest and submission management, a custom CMS and rating system, Spotify integration, Localization in 29 countries and more.