NIKE RUN FREE | Nike Running

Nike Run Free gave the entire running community a chance to dream up the most epic run imaginable, submit it and then campaign for it by running and earning Nike Fuel. Using Hashtags and Nike+ Fuel, the top 10 submissions received votes, revealing a single winner who's dream run came true thanks to Nike.

A hugely complex project, Nike Run Free spanned 13 months from inception to completion, required 5 phases, developed on Nike's CQ5 platform in conjunction with off-platform development [all responsive], Contest and submission management, a custom CMS and rating system, Spotify integration, Localization in 29 countries and more.