Baconizer

We took the 4th largest sportswebsite on the internet andreplicated its structure withreal bacon.
- Client
- Kraft
- Project
- Baconizer
- Category
- Digital
View the video to see how we made it. This placement also replaced all content on ESPN and Yahoo's home pages with "baconized" content; changing words and images to Bacon. 20,000 Interactions with the take over and 11.9 million earned media impressions.
