KRAFT | Baconizer

 

We took the 4th largest sports website on the internet and turned replicated it's structure with real bacon. View the video to see how we made it. This placement also replaced all content on ESPN and Yahoo's home pages with "baconized" content; changing words and images to Bacon. 20,000 Interactions with the take over and 11.9 million earned media impressions.

What I did: Lead Producer

 
DigitalRandall Fransen