Baconizer

Still from the Baconizer making-of film: a person laying strips of bacon into the shape of a website layout on a table

We took the 4th largest sportswebsite on the internet andreplicated its structure withreal bacon.

Client
Kraft
Project
Baconizer
Category
Digital

View the video to see how we made it. This placement also replaced all content on ESPN and Yahoo's home pages with "baconized" content; changing words and images to Bacon. 20,000 Interactions with the take over and 11.9 million earned media impressions.

What I did

Lead Producer

The Bleacher Report home page in a browser, framed and rebuilt with real bacon