Bored ApeYacht Club

Animated tour of the redesigned Bored Ape Yacht Club site in a browser window, from the Members Only wallet page with its porthole eye through the club pages

Yuga’s property Bored ApeYacht Club was still rockingits original design andfunctionality in 2023.

Client
Yuga Labs
Project
Website Redesign
Category
Web3 / Digital

I led the internal teams as well as the partnership efforts with French interactive production studio, Make Me Pulse, to fully update the front end of the site while updating wallet functionality for the Members Only section. XFN needs were also incorporated to include larger initiatives within the universe of Apes such as Made By Apes, centralizing all collections, and future-proofing un-executed initiatives.

What I did

Team and Partnership Lead