Randall Fransen

SportsHex

Two iPhones showing the Sports Hex app: Choose a player or team, and a Brujeria hex description

Cast sharable hexes onopposing sports teams orplayers using realpractitioners of black magic.

Client
CP+B
Project
Sports Hex
Category
Digital

Our team went to Miami and Mexico to document ceremonies that were applied to our own digital devices to enable the black arts and their forces to be used at anyone's discretion.

What I did

Lead Producer

SportsHex is an application that allows fans to cast hexes on opposing teams or players using real practitioners of black magic. Identify your target, select a hex/practitioner, and hit the "cast" button. Your target's name is instantly sent to an inbox which has been cursed by the chosen practitioner.

The Sports Hex site: an engraved illustration of a phone and a skull-headed figure, with Voodoo, Brujeria and Witchcraft videos