ALEO | Bot Busters - Zero Knowledge Proof Chat Game
Aleo’s “Zpass” or Zero Knowledge Proof is a novel technology that makes it easier and safer to share your data online. Built on the Aleo blockchain, our solution prioritizes user privacy and data security using advanced zero-knowledge (ZK) cryptography to enable decentralized identity verification.
We also worked closely to ensure KYC and other compliance were up to par with requirements for the game mechanics and redemption.
To illustrate this in a way that consumers can understand, we built a chat bot game. The trailer says it all…
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LEAVE IT ON THE ROAD | Photos That Fight Cancer
I’m a board member of Leave it on the Road, a 501c3 raising money to fight cancer (funding donations to the ACGT Foundation). From the US, to Ireland, to Japan, LIOTR has raised over $100,000 to fight cancer. These are my photos from those trips that helped tell the story of our ride, why we ride, and earn support from sponsors.
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BORED APE YACHT CLUB | Website Redesign
Yuga’s property Bored Ape Yacht Club was still rocking it’s original design and functionality in 2023. I lead the internal teams as well as the partnership efforts with French interactive production studio, Make Me Pulse, to fully update the front end of the site while updating wallet functionality for the Members Only section. XFN needs were also incorporated to include larger initiatives within the universe of Apes such as Made By Apes, centralizing all collections, and futur-proofing un-executed initiatives.
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LEAVE IT ON THE ROAD | The Big Lap (2017)
This year's Leave It On The Road journey went to Ireland to raise money for Pancreatic Cancer Research. This is a video I shot in secret and then produced/edited for a talk at Rapha SF.
Conor Brady grew up in Ireland, where his father Bill would leave every August on a two week ride around the country. A ride he called "the big lap." Bill Brady lost his battle with pancreatic cancer in 2013, and Conor never got to share that ride with him. In the summer of 2017, Conor pieced together his father's route from his old maps, and he and the Leave It On The Road crew set out to recreate The Big Lap, riding 1,000 miles in 10 days to raise donations for the Hirshberg Foundation for Pancreatic Cancer.
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SPEEDVAGEN | Urban Racer Launch
For the launch of Speedvagen’s Urban Racer, I shot a series of well….urban shots of this bike getting raced!
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On Chain Summer II | Coinbase
OCSII was the follow-up to 2023’s initiative of engaging builders and bringing the “next billion users on-chain.” On Chain Summer was launched with a buildathon and subsequent grants for builders to use Base for their projects.
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BASE 2024 | Coinbase
Multiple initiatives over the first half of 2024 are represented below. Each image represents an engagement with the community, launch of an NFT, and strategic messaging.
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BASE @ FARCON | Coinbase
Throwback to that time we ended spring and kicked off summer at /farcon. Thanks to everyone who joined us as we showcased onchain payments and met with the people working to shape the new internet.
Base is for everyone.
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NIKE TRIAL ZONE | Nike Retail
The most digitally-advanced, true-to-sport product trialing experience ever created. A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.
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THE HAYSTACK HAUS | Luxury AirBnB
A Luxury AirBnB on the Oregon Coast, located a stone’s throw from Haystack Rock (of Goonies fame).
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BASE @ ETH DENVER | Coinbase
ETH Denver. Chaotic and crammed but full of good people and good connections.
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AIRBNB | Air Cover for Hosts
Updating the product known as Air Cover for Hosts, I worked managed the Creative team and worked with numerous other XFN teams to produce a global release of updated coverage and policies in addition to a reworking of the creative materials to support it. A video and photoshoot supported this release.
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PRODUCT PHOTOS | Lifestyle & Studio
Smaller contracts from local brands.
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ADIDAS | WOOD U - Iovine & Young Acadamy @ USC
WHAT IS WOOD U?
This is our way of extending possibilities to young creators of color. We’ve teamed up with PENSOLE and The Iovine & Young Academy (founded by Dr. Dre and Jimmy Iovine) to give students the tools to express themselves.
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LEVI'S | Commuter Campaign
When passion crosses with work, the results are usually pretty fantastic. in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships.
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ADIDAS | Wakanda Forever
ADIDAS collaborated with Marvel and legendary costume designer (and Academy Award winner) Ruth Carter to develop both the consumer line of apparel and the in-film character designs. We launched a global campaign celebrating the 2nd film in the series along with an apparel release.
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ADIDAS | Black Ambition / I Am Other / Pharrell
BLACK AMBITION is a set of Prizes to fund bold ideas and companies led by Black and Latinx entrepreneurs.
BLACK AMBITION is reducing barriers to capital, and bridging the wealth gap through entrepreneurship.
BLACK AMBITION provides applicants with resources and access to a network of business leaders.
BLACK AMBITION joins the wave of efforts to open opportunity for Black and Latinx founders.
BLACK AMBITION, these are united stakes.
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RAPHA | Festive 500 Brevet
Rapha hired me to follow a straight shot brevet, covering 500km from Portland to Seattle via Astoria. Riders rode for 28-36 hours straight to complete this journey during the deep of winter in the PNW. It rained for 14 straight hours.
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LEVI'S | Commuter 2014
Led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.
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THE LAST SLICE | Bitcoin Pizza Day "The Last Slice"
The first video game only a developer can win. The only way to win was to cheat. Which was exactly what we wanted devs to do — hack the code with Visual Studio's tools, give themselves superpowers and deliver the legendary Bitcoin Pizza. The game was designed to appear deceptively easy in the style of a simple retro 8-bit arcade game. But anyone playing the Last Slice would face difficult, frustrating, and increasingly absurd obstacles until finally arriving at the final level and realizing the game was impossible to win.
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