MAAP hired me to shoot their winter photo feature. We had winter conditions leading into their fall (HQ'd in Australia) so all subsequent advertising featured photos from this series.
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We were lucky enough to fly Bee Walker all the way out to Portland to shoot the Fall Look Book images that would be used for all PR purposes when launching the Fall collection. We're all fans of hers and quickly made friends as well!
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For 2 hours on April 2 (just 10 days after the attack) I cautiously stuck myself in the middle of the chaos within Brussels. Most amazing experience.
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The FlyKnit has become one of the leading technological breakthroughs for all categories at Nike. Our concepts were taken from many visits to the archives of Nike's historic and innovative lineage of running shoe design.
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HTC's "Uh-Oh" Protection guarantees consumers a replacement phone, no questions asked. Instagram provided an opportunity to bring real-life scenarios into the platform's creative guidelines. The still thumbs converted into the short story as users scrolled through their feed:
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Levi's asked to take over their digital campaign for all things Commuter in the Summer of 2013. We produced 3 films highlighting icons of the "Creative Class" and told a new story of what it means to "Go to Work." Through a very detailed social calendar and large repo of assets, we engaged the community by prompting them to participate and tell their own stories in the same way the key participants we hand selected told theirs. This also prompted the first partnership between VSCO and any brand.
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Nike Run Free gave the entire running community a chance to dream up the most epic run imaginable, submit it and then campaign for it by running and earning Nike Fuel. Using Hashtags and Nike+ Fuel, the top 10 submissions received votes, revealing a single winner who's dream run came true thanks to Nike.
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An amazing FB App that crawled a user's profile to rate them on whether or not they were worthy enough to be a member of the Society of Good Taste. There was a complex matrix of customized responses to an array of expected behaviors including grammar usage, liked pages, and check-ins.
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Twitter needed to create video content that would help educate users and increase usage of the platform. Features of Twitter were highlighted individually to show both the what and the way for users. Some were for simple features directed to brand new users, while others launched entirely new products for Twitter.
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HOW FAST CAN A JELL-O CHOCOLATE PUDDING CUP BE EATEN? WE'VE CHALLENGED FIVE COMPETITIVE EATERS TO FIND OUT. Think you can out pudding the pros? Then show us what you've got. Upload a video to YouTube and post it on our Facebook wall - https://www.facebook.com/Jello
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This year's Leave It On The Road journey went to Ireland to raise money for Pancreatic Cancer Research. This is a video I shot in secret and then produced/edited for a talk at Rapha SF.
Conor Brady grew up in Ireland, where his father Bill would leave every August on a two week ride around the country. A ride he called "the big lap." Bill Brady lost his battle with pancreatic cancer in 2013, and Conor never got to share that ride with him. In the summer of 2017, Conor pieced together his father's route from his old maps, and he and the Leave It On The Road crew set out to recreate The Big Lap, riding 1,000 miles in 10 days to raise donations for the Hirshberg Foundation for Pancreatic Cancer.
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We took the 4th largest sports website on the internet and turned replicated it's structure with real bacon. View the video to see how we made it. This placement also replaced all content on ESPN and Yahoo's home pages with "baconized" content; changing words and images to Bacon. 20,000 Interactions with the take over and 11.9 million earned media impressions.
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Using Twitter's API, we tracked happy and sad emoticons and used that info to develop an algorithm that tracked the mood of the Twitterverse. Any time the mood dipped below the average deviation, free pudding was given away to users who tweeted sad emoticons. Sprites + JS Animation + Responsive design in 2011
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Back when real-time polls and Facebook Apps were cutting edge… Kraft created social media conversations by tabulating real-time voting on a daily question about topics & behavior at the dinner table.
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A custom CMS was modified to manage both English and Spanish sites. The entire Spanish site was a mirror of the English site and created from a composite of a separate Spanish site [previously managed by a 3rd party] and the original English site.
Read More![SPORTS HEX | Crispin [CP+B]](https://images.squarespace-cdn.com/content/v1/670f07da3535e903623d26ce/1729275788859-ENLZ7KHACA3M2HQONLIJ/SportsHexWeb.jpg)
Cast sharable hexes on opposing sports teams or players using real practitioners of black magic. Our team went to Miami and Mexico to document ceremonies that were applied to our own digital devices to enable the black arts and their forces to be used at anyone's discretion.
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A test video for selling new products on Skiingmag.com. Written, shot and edited by me in 5 hours!
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A first in Responsive Design and JS animation for the time, BelVita was launched as part of the Kraft Foods network. This site utilizes responsive design and development, offering the same experience across Desktop, Tablet and Mobile browsers with full animation including Canvas elements for the coffee steam [no flash].
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Teaser for venues to carry the film in their area.
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