ADIDAS | Black Ambition / I Am Other / Pharrell

 

Crown + Conquer partnered with Adidas to launch Pharrell Williams’ new incubator, Black Ambition, which aims to provide a pathway to success for Black and Latinx entrepreneurs. To authentically celebrate and inspire the community, we created a manifesto around ingenuity, determination, and resilience. We brought in award-winning filmmaker A.V. Rockwell, and together, made a powerful short film championing Black culture and rallying the community around a colorful vision for the future of entrepreneurship.

What I did: Lead/Agency Producer | Brought Crown + Conquer into the full-service vertical.

BLACK AMBITION is a set of Prizes to fund bold ideas and companies led by Black and Latinx entrepreneurs.

BLACK AMBITION is reducing barriers to capital, and bridging the wealth gap through entrepreneurship.

BLACK AMBITION provides applicants with resources and access to a network of business leaders.

BLACK AMBITION joins the wave of efforts to open opportunity for Black and Latinx founders.

BLACK AMBITION, these are united stakes.

https://blackambitionprize.com/

 
VideoRandall Fransen