LEVI'S | Commuter Campaign
When passion crosses with work, the results are usually pretty fantastic. in 2014, This project was everything I love in one place. I took full lead on all aspects of this campaign from overseeing all production (including all asset development for product shots on levi.com and PR look books) to managing the team and the first point of contact for the client and all photographers, contractors and partnerships.
What I did: Senior Producer, Client Lead
"A bike is liberating. It's freedom...It's the places you go, the people you meet, the things you do. How to get there is up to you."
Enjoy the ride. #Commuter Trailer for a series of three short films featuring the rides of poet James Massiah (London), designer Kyle Garner (Brooklyn), and Scraper Bikes Movement founder, Tyrone Stevenson, Jr.
Tyrone Stevenson, Jr. | Scraper Bikes Movement founder, Oakland
"It's down to me to get from this point to another." -James Massiah | Riding your bike is more than how you travel. It's being independent and moving the way you want to. Enjoy the ride. #Commuter Shop: http://www.levi.com/commuter
"I move through the city so much, I feel like my soul is rooted here." - Kyle Garner | Riding your bike in the city creates a connection to place like no other. Commuting is about more than where you go, it's about taking in your surroundings and finding inspiration in the world around you.
We have once again partnered with VSCO as well as 50 additional influencers across Instagram and VSCO. The current VSCO grid can be seen at http://commuter.vsco.co/.
Some fun BTS of the production.
