LEVI'S | Commuter Campaign 2013

Levi's asked to take over their digital campaign for all things Commuter in the Summer of 2013. We produced 3 films highlighting icons of the "Creative Class" and told a new story of what it means to "Go to Work." Through a very detailed social calendar and large repo of assets, we engaged the community by prompting them to participate and tell their own stories in the same way the key participants we hand selected told theirs. This also prompted the first partnership between VSCO and any brand.

What I did: Senior Producer, Client Lead

EPISODE 1: Chris DiMinno, Head Chef of Portland's Clyde Common, goes to work by bike. For DiMinnno, cycling to work is as natural as chopping chives.

EPISODE 2: We hop on bikes in Denver with workers of A Small Print Shop. From humble beginnings, and a punk-rock ethic, making custom shirts for brands and bands is all in a days work.

EPISODE 3: We ride in New York City with Knox Robinson. A true NYC Renaissance man, Knox's footprints are all over the city, from editing FADER magazine (2000-2005) to co-founding and coaching Black Roses NYC.

The first branded preset pack for the VSCO cam App.

 
 
Video, SocialRandall Fransen