MettleBrand Relaunch

The Mettle Cycling homepage in a browser: NOTHING IS SACRED, with the current drop of MTTL mugs and long sleeves

Maximalism at itsmost triumphant.

Client: Mettle Cycling
Project: Brand Relaunch
Category: Design
Tags: Brand / logo / Digital

I took the Mettle brand and shifted it from the premium, expensive, domestically handmade, and ethically sourced product maker to what it was never supposed to be… a cheap sticker company. It’s about fun, not profit (I have no idea how to make a profit).

What I did

Owner / Operator, Design

I create a 1 drop at a time in limited quantities and then move on once that sells out (it’s never sold out).